Why Apple Devices Are More Economical Throughout Their Entire Lifespan.

In the fiscal year 2023, Apple generated revenues of 383 billion US dollars - with 52 percent attributable to iPhone sales. However, Apple is also experiencing increased growth with business customers. There are various reasons for this. One of them is the longevity of Apple devices.

  #Apple   #IT Strategy   #Modern Work  
Ralf Stäheli
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In 2022 alone, Apple sold 232 million iPhones[i], 61 million iPads and 26 million Macs and MacBooks worldwide. The iPad dominates the market for business tablets and is the most popular tablet in the world with a market share of 53.55 percent in 2023[ii]. According to IDC, the use of macOS devices in US companies was already over 23 percent in 2021[iii]. IDC also expects the number of Macs sold to companies to continue to rise this year.[iv]

Success factors: durability, reliability, sustainability

Apple products are known for their longevity and reliability. According to an analysis by Asymco, the average lifespan of all Apple products over the last ten years amounted to four years and three months. Apple's own studies assume that owners of new Apple devices keep them for three to four years. However, Apple argues that most products last "significantly longer" and are often passed on, resold or returned to Apple. This longevity contributes to the reliability of Apple products and makes them a good investment, especially for businesses. For Apple products, especially Macs, several studies indicate that they cost less over their lifetime compared to PCs[v]. Although initial costs for Macs are higher compared to PCs, total cost of ownership (TCO) is lower. TCO takes into account the entire life cycle of the device and not just the acquisition costs. This includes services, application licenses, device management, end device security, support requests and hardware repairs. A study, commissioned by Apple and carried out by Forrester, shows that a Mac can achieve a total cost saving of USD 843 compared to a PC over a life cycle of three years[vi].


An IT equipment manufacturer with a fan base

Ease of use is also an essential part of Apple's success. Apple products are designed simply and innovatively to provide a user-friendly and intuitive experience. Apple ensures a consistent user experience across all devices. If you know how to use one Apple product, you can easily use another. This is why Apple has a large and loyal fan base and has become a brand that conveys status over the years, precisely because of its quality products.

In addition to user-friendliness, the fact that Apple has created an ecosystem in which all its devices and services work seamlessly is also important for companies. This interconnectedness, together with the ease of use, improves the user experience and makes users more productive. This is not just an empty claim: research has shown that Mac users tend to be more productive and satisfied, which can lead to better employee retention. A study by IBM, for example, shows that 22 percent more macOS users exceeded expectations in their performance reviews than Windows users[vii].



Apple can count on increased orders from companies

An enterprise survey commissioned by Apple device management company Kandji shows that 76 percent of large companies in the US will use more Apple devices this year. The study underscores the growing acceptance of Macs, iPhones and iPads in the workplace; 90 percent of IT professionals surveyed recognize their business benefits[viii]. Overall, survey data points to a rapid increase in the use of Apple devices in the coming year, with 57 percent of US companies reporting faster adoption compared to other options. Here too, the main reasons cited are reliability and longer service life, as well as increases in user productivity[ix].


[i]  Apple iPhone revenue by quarter 2023 | Statista

[ii]24 Important iPad Statistics in 2024 (mspoweruser.com)

[iii]Macs reach 23% share in US enterprises, IDC confirms | Computerworld

[iv]Global PC Shipments Expected to Return to Growth in 2024 According to IDC

[v]TEI-of-Mac-in-Enterprise.pdf (totaleconomicimpact.com)

[vi]Total cost of ownership: Mac versus PC in the enterprise. Apple TCO

[vii]IBM's 200,000 Macs have made a happier, more productive workforce | AppleInsider

[viii]30+ essential facts about Apple in the enterprise | Computerworld

[ix]Apple in the Enterprise Report | Kandji


UMB is an Apple Authorized Reseller and Modern Work specialist

Is it the quality, the user-friendliness, the longevity or all of the above? As explained earlier, there are clear arguments for the use of Apple products in companies. This includes the fact that almost half of Swiss users already use an iPhone. Young talents in particular appreciate being able to use their preferred devices at work.

UMB is an Apple Authorized Reseller and Modern Work specialist, making it the ideal partner for integrating the entire Apple product portfolio into your company. We can support you throughout the entire lifecycle of your devices and at every stage of your Apple Journey. Modern Work with UMB and Apple devices.