«We only pay when our business is going well. UMB’s new and innovative pricing model enables us to make our payments according to our sales – so it doesn’t adversely affect our liquidity.»

Pascal Jenny, Direktor, Arosa Tourismus

Arosa in the UMB Cloud with revolutionary pricing model.

22/05/2018 - 10:46

Arosa Tourism moves into the UMB Data Center. Connected to this move is an entirely new IT pricing model: Business Linked Pricing. Namely, Arosa Tourism only pays when rooms and beds are occupied and cableway tickets are sold. This IT payment model hasn’t been available before and will bring innovation to the tourism industry.  

For Arosa Tourism and UMB the same rule applies – business challenges can only be met through innovation. Fresh impetus is sought. Over the years, Arosa Tourism has realized many refreshing new ideas to surpass their customers’ expectations. Now, UMB once more breaks new ground for their cloud clients with ‘Business Linked Pricing’.

Upwards to the summit: Innovation and operative excellence in the tourism industry thanks to the UMB cloud.

Business Linked Pricing – according to monthly business success.

The new cloud price model from UMB is simple and transparent – without any adverse effect on the client’s liquidity. IT costs for Arosa Tourism are directly related to their business success and therefore reflect the seasonal sales fluctuations at this tourism destination.

Thus, UMB bears a part of the entrepreneurial risk for Arosa Tourism and in exchange benefits when business is humming. Pascal Jenny, Director at Arosa Tourism, likes the concept: „We only pay when our business goes well. UMB’s new and innovative pricing model enables us to make our payments according to our sales – so it doesn’t adversely affect our liquidity.”

Operative excellence – directly from the UMB Cloud

The pricing model is of course not the only benefit of the UMB Cloud. UMB CEO Matthias Keller explains: “Our services yield operative excellence. Because we are convinced of that, we are pleased to carry part of the entrepreneurial risk for our clients.”


The price is related to the occupancy rate: UMB carries part of the entrepreneurial risk for Arosa Tourism.